FEIYUE Women's Canvas Sneaker in Blue

The Feiyue Plimsoll Shoes: A Journey through History and Style

Sole Material: Rubber Closure Type: Lace-Up

About the Item: - Plimsoll Design - Chambray Upper - Tonal Logo on Quarter - Rubber Toe Cap - Rubber Sole - Molded Removable Insole

The flexibility, comfort, and durability of these kicks can be attributed to their origins as martial arts footwear. The spring campaign was inspired by the movement and creativity that the Feiyue brand exudes, blending the history of the 1920's martial art brand with the chic French style to create a clean visual of what it means to "Fly Forward."

The History: In the 1920's, a durable and simple plimsoll emerged on the streets of Shanghai, becoming the people's shoe. By 1963, it had become the country's top-selling shoe, widely adopted by Shaolin Monks and Martial Arts disciples for its natural grip, flexibility, and lightness.

In 2006, a team of French globetrotters took over and revived the brand, launching it in the heart of fashion in Paris. Today, after joining the BBC Group in the U.S., Feiyue continues its cultural journey towards global expansion, creating a brand-new range for women while preparing for its US launch.

Size Recommendation: This style runs small, so it is recommended to order 1/2 to 1 size bigger than your usual size.

Feiyue's Unique Journey: The Feiyue brand's story is one of evolution and global influence. From its humble beginnings as the people's shoe in 1920's Shanghai to its revival by French fashion enthusiasts, the brand has maintained its core values of simplicity, flexibility, and durability.

The spring campaign, inspired by the brand's movement and creativity, seamlessly blends the historical martial art roots with the chic French style. This fusion captures the essence of "Fly Forward," a concept that resonates with the brand's continuous cultural journey and expansion.

As Feiyue joins the BBC Group in the U.S. and prepares for its American debut, the brand is poised to introduce its unique heritage and style to a new global audience. The creation of a brand-new women's range further solidifies Feiyue's commitment to evolving and catering to diverse preferences, while staying true to its core identity.

The Feiyue Plimsoll Shoes stand as a testament to the power of enduring design and the ability to transcend cultural boundaries. This versatile footwear, with its origins in martial arts and its embrace of contemporary fashion, offers a unique experience that celebrates the intersection of history, movement, and style.

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